Archive for February 2010
Newbie Tuesdays
It is not only what we do, but also what we do not do, for which we are accountable.
- Moliere
WHAT’S GOING ON?
Okay…so, I’ve been working hard on this whole “accountability” thing. It’s funny, because I tell my children all the time, how they should be accountable for things and here I am struggling with it. Over the past weekend I spent the majority of my time doing some prospecting, and putting together a new marketing campaign. I’m still working out the kinks, but it’s coming along pretty well. So, look out for that. I’m also working on a series of blog post, which will include interviews with some interesting people involved in the real estate industry. Stay tuned! This will be juicy.
Fiercefreelancer.com REAL ESTATE MARKETING TIP OF THE DAY: When pricing your listing, price to sell and stick to one price. Find creative ways for your client to get involved and become a little more flexible. Don’t chase the market, set it.
P.S.
If you are a home owner with problem property, or a real estate agent/broker/investor with fussy listings that just aren’t selling, email me today for possible solutions.
P.P.S.
My post title has nothing to do with the day. I’m aware that today is Wednesday.
SHE(SO)FIERCE,
Shaw Fletcher
Indymac Boys Get Sweetheart Deal
Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help, or concluded you do not care. Either case is a failure of leadership.
-Colin Powell
Check out the sweetheart deal the Indymac boys were given by the FDIC. The billion dollar question is…“Does the government really wanna clean up this mess? ”
And just when you thought things were getting better. Talk about robbing Peter to pay Paul. Huh?
Fiercefreelancer.com REAL ESTATE MARKETING TIP OF THE DAY: When taking on new listing, make sure you’re passionate about it. Commit yourself 110% and give the client all you have. Build a strong team of specialist and delegate. You will become more efficient, solid, and effective. If you don’t believe in what you’re selling, why would anyone else?
SHE(SO)FIERCE,
Shaw Fletcher
Back 2 the Basics
Being defeated is often a temporary condition. Giving up is what makes it permanent.
–Marilyn vos Savant
A few months ago I watched the season premier of The Property Shop, on HGTV. I’m not sure if I’m a big fan of the show, but I am a fan of the broker, Tatiana Londono. Love…Love…Love…Her gutsy style used in order to stay at the top of her profession. In this particular episode, Tatiana almost dropped the ball while working with a high profiled client. For whatever reason, this broker thought she was above and beyond her farming roots. Maybe it’s because she experienced the “High Profiled Clientele” syndrome. Who knows! Did she successfully survive the deal? Of course—but like some agents in today’s market, Tatiana had to be reminded of her “grass root” of real estate in order to do so. Not a bad thing—actually, I find it to be genius. See, from a fierce marketing freelancer’s prospective, it’s all about making the old new again, and the new timeless.
If you are a real estate professional who aspire to be successful in today’s competitive market, you have to do what others won’t, to achieve what others don’t. Be as unconventional as possible to obtain conventional goals. Dig deep and pull out a tall glass of ingenuity. Why not stand solid on shaky grounds, buckle your boot straps, and use every possible resource you’ve ever came across thus far.Sell each listing as if it was your first! You didn’t hear? Marketing is the new accessory to real estate.
Donald Trump said it best, “I learned to focus less on the problem and more on the solution”
Happy Listing,
Shaw
Real(her)State
There is no great genius without some touch of madness. -Seneca
OMG! I almost feel like I’m losing my mind right now. It’s a constant battle that I face each day while on the path to success. This has to be one of the toughest journeys I’ve experienced thus far. My stress level is unbelievably off the chart, and I can’t seem to get in sync with the right rhythm that’s needed to get into a zone. It’s a bit frustrating. But, none the less, will I let it deter me from my goals and aspirations. Being a stay at home mom and dealing with 2 teens, a 10 month old, entrepreneurship, and keeping my head above water-can be very overwhelming at times. It’s definitely a struggle-A struggle worth fighting for. So, I’ve decided that I am going to become more accountable. The fact that I’m publishing post onto my blog means a lot. A few months ago, fear stopped me from doing so. I must say, It’s certainly a work in progress. However, I really need to network and connect more with like minded people. Trying to breathe air into the one thing your so passionate about can be pretty tough. It takes a certain amount of integrity, tough skin, determination, and confidence in order to bring a vision to life. When all odds are against you, what do you do? Tread water, or jump in the deep end and fight for dear life?
Wikipedia say’s…
An entrepreneur is a person who has possession of a new enterprise, venture or idea, and assumes significant accountability for the inherent risks and the outcome. He or she is an ambitious leader who combines land, labor, and capital to often create and market new goods or services. …
I say…
An entrepreneur is a visionary with tunnel vision, who happens to suffers from temporally insanity. He/She possess many obsessive traits, insomniac behavior, and the inability to comprehend the word NO. Passion is what drives him/her, hunger is what create the grind, and hustle is what evolves into success.
Fiercefreelancer.com REAL ESTATE MARKETING TIP OF THE DAY: Find new creative ways to get the buzz circulating. Give each listing its own identity and stop treating them all the same. Don’t look at it as just another listing. Join forces with the seller. Prep your listing and client to be the best home marketed on the block.
P.S. Stay posted for the pre-launch of fiercefreelancer.com.
SHE(SO)FIERCE,
Shaw






